Automation and mobility are a part
of our daily lives. My phone tells me how many
minutes it will take me to get to work depending on the time
and the day. A camera on my car gives me a view of what is
behind me when I am in reverse and vibrates if I am getting
too close to an object. I order and pay for consumer goods
online. I can find a dog-sitting match in my community, or
a ride home from a concert through an app on my phone.
Students in my real estate classes collaborate on group
projects through web-based document-sharing platforms like
Google Docs and Slide Share. As you find the technology
that works for you, you cannot imagine your life without it.
This is a growing trend in business, too.
TECHNOLOGY IN REAL ESTATE MANAGEMENT
Real estate marketing and tenant and client interfaces have benefited from advancements in technology. Securing and following up with tenant leads and tracking communications through
contact management platforms have become much more automated and mobile. Software to manage lease and accounting
functions; track and forecast revenues, expenses and budgets;
and create reports is readily available and continues to improve.
Donna Becker, CPM, LEED Green Associate, general manager with Cushman and Wakefield, AMO, and past IREM
Minnesota Chapter president, notes that she has seen a growing
trend in all areas of management to increase technology and
mobility. Property websites have apps for tenants, and pictures
can be uploaded and stored. Accounting software is growing in
scope to manage service contracts, so managers not only pay
their vendor invoices online, they also track and record activity
for easy mobile reference. Increasingly, today’s platforms are in
the cloud, enabling details about a property to be viewed from
anywhere instantly on any device.
Approximately 30 percent of a property manager’s time is