What do you get when you take $200, a crazy idea and a love
for technology? Just ask Robert Stephens, who took the boring world
of computer support and made it famous.
Stephens formed the Geek Squad
in April 1994, and in 2002, it was acquired by Best Buy and is featured in
all its U.S. and Canadian stores.
In his IREM keynote session,
this former chief technology officer
of Best Buy talked about his bet on
trend of the coming decade and the
importance of using technology and
software to build the services your
company needs to establish a unique
brand and innovative culture.
For Stephens, the biggest trend
in business is “reducing friction” for
customers and clients. Customer
expectations are changing as com-
panies are training people to expect
less friction in how they buy things
or otherwise conduct business. And
while the Internet and Smartphone
apps have already changed how we
do business, they still create points of
Instant messaging systems are
changing the way companies communicate and do business with
consumers. In fact, instant messaging systems will replace the phone,
e-mails and proprietary apps. It will
also change the way communication
is conducted within a company. Any
employee can talk to any other employee at any time and in real time.
Messaging is the fastest growing online behavior, and will have a
profound impact on how companies
run their businesses—including the
property management business.
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