IF A COMPANY WANTS TO DECLARE THAT SOMETHING
IS IMPORTANT TO IT, PART OF THE DECLARATION IS OFTEN AN OFFICIAL POLICY. The policy sets a direction that
all relevant stakeholders—employees, vendors and even partners
and clients—are expected to follow. These parties will seek to
operationalize the policy, with as much or as little guidance
as the company includes or provides.
That’s where a sustainability policy can fail to make
an impact. Too often, the policy stops with the declaration and lacks a call to action. People may hear
the pronouncement, but they eventually go about
business as usual.
Here are three ways to set a sustainability policy that leads to action and improvement. These
tips come from observations made in processing applications for the IREM Certified Sustainable Property certification.
Todd Feist ( email@example.com) is sustainability program
manager at IREM Headquarters in Chicago.
Lead to Results
By Todd Feist
policy at regular
your progress toward