Cooking legend has it that famed TV
chef Emeril Lagasse created his signature
catchphrase, “BAM!” as a way to keep everyone awake during long days on set. If
you’ve seen his show, you know that Emeril was
famous for loudly shouting “I want to kick it up
a notch—BAM!” right when he was ready to put
the finishing touches on a dish. Always, it was at
just the perfect time—of course, accompanied by
a bold flourish and a drum roll.
Do you want to know how a few select cooking
tips can actually help you in your everyday marketing? Consider first that for truly superb food,
you need the highest quality ingredients, consistent recipes and flexibility. The same is true when
it comes to marketing our companies and our
properties. Great marketing takes patience—and
a little flair—just like any good dish.
Try these tactics from Emeril himself and kick
your company’s marketing up a notch, right now.
ADD SOME SALT
As almost any chef will tell you, salt makes everything just a tad tastier. In real estate, creating
long-term relationships makes everything better.
Our ability to connect is the salt, the finishing touch.
A colleague told me me that, although she has a
whole lot of Facebook and Instagram “friends,”
her strategy of penning personal notes to her top
clients is her way of, well, adding a little salt. It has
made a difference in her marketing by offering a
USE A LITTLE SPICE
Here’s how I read this: It’s your job to up the ante
when it comes to marketing—witness Emeril. Integral (and marketable) to his success was his talent for displaying his unique voice (the BAM!) and
for keeping himself top of mind when we’re ready
to cook. And he wasn’t afraid of a little spice. He
created his own Emeril’s Essence, which was a
combination of his own spices and seasonings,
guaranteed to make an impact.
This tip works in marketing our businesses too,
and your “spice” can be simple. Recently, I was on
a marketing call where we were discussing how to
differentiate—what else could we do to show our
unique voice? Half-jokingly, someone mentioned
the lost art of actually picking up the phone, which
is a great way to add a little spice, and a good
follow-up to the personal note.
KEEP YOUR RECIPES CONSISTENT
Admit it, your grandma has probably shared some
of her basic, classic recipes with you. Without
Grandma (or Emeril), we might not know about
them, or appreciate that consistency in cooking
really works. Want to show your clients how you
can provide solutions for them? Think about the
basics: a strong foundation, credibility and building trust. Then, highlight them. Too often, we do
great things for our properties and our customers,
but we forget to keep them front and center.
Marketing inspiration and advice can come
from anywhere, even a TV chef. Now, kick it up a
notch and watch what happens.
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