In preparation for writing this article, research was conducted on economic forecasts from each year beginning with 2013.
It became abundantly clear during these reviews
that forecasting is subjective and takes a bit of artistic interpretation. As an example, the Federal
Reserve has anticipated a rise in interest rates over
the last two years. The market has reacted, but the
impact from that rate rise has been minor so far.
ACKNOWLEDGING AND ADDRESSING
On the sustainability front, forecast predictions
haven’t been realized, and impacts have been understated. Some observations—our world is getting
hotter; water supplies are depleted and in some
places not drinkable; coral reefs are under siege as
a result of climate change; and the food chain is in
peril. Our species chooses not to fully recognize
how quickly these environmental matters are deteriorating and therefore the issues are perpetuated.
Preserving the world we live in—and ourselves—
needs to be a major priority. A popular Chinese
proverb states, “One moment of patience may ward
off great disaster, and one moment of impatience
may ruin a whole life.” Yet the world is full of regular instances of environmental shortsightedness.
STANDING BY OUR SUSTAINABILITY
Sustainability has become an imperative, as was
discussed in depth during the IREM fall confer-
ence in San Diego. So much of sustainability is
about reporting what we do and statistically creat-
ing credibility for our accomplishments. Unfortu-
nately, as a practitioner, I have seen far too much
greenwashing in the market. As IREM Members
and industry professionals we must hold ourselves
to higher standards. More eyes are on us than you
might think. As a result, we must be sure to mea-
sure and verify results that we publish or report
and build a solid foundation of good data that is
MY FORECAST FOR 2017
> We will continue to see expansion of basic sustainability with an increased focus on materials
management and wellness.
> Activities we are currently performing in energy or water consumption and reduction will be
>Don’t be surprised to hear carbon discussed
more frequently on a mainstream basis.
> There will be a greater amount of scrutiny
placed upon the reporting that occurs, not only
within the industry at a macro level, but also at a
building-by-building micro level.
If you want to tell a good sustainability story, make
sure you can back it up. We are all expected to
produce results in this highly competitive industry. Remember the difference between having the
right to do something and doing the right thing.
When we practice this, we are truly creating a
better chance at long-term sustainability for our
population and our planet.
MR. KLEIN IS
GUIDE TO GREEN
COM) IS THE
PRINCIPAL OF JDM
FALLS CHURCH, VA.