3Marketing Trends NOT to Ignore
Twitter followers, high fashion and even baby names can change more quickly than your internet speed. If
you’re wondering which business trends to
pay attention to first, grab your coffee mug
and follow along. Oh, and I’m going to give
you a little homework while you read: take my
dad’s advice. Trend-spotters, beware.
IS ALSO THE
Here are three marketing
trends you don’t want to miss:
1. Conduct a Brand Audit
What’s your company’s brand strategy? Think
about your elevator pitch here; try to state
your brand in 30 words or less. The idea is to
identify what differentiates your company and
your brand strategy. If it’s a challenge, a brand
audit is just what you need. Start by asking
yourself these four questions:
1. What are we known for?
2. What are our key alliances?
3. How are we positioned now?
4. How do we want to be positioned?
2. Managers as Salespeople
Recently, a client mused over lunch that her
real estate managers don’t think marketing is
their job. Here’s the news: it’s everybody’s job
to sell. While you’re on your second cup of
coffee this morning, ask your managers—I’d
bet that relatively few of them will say their
job is to market the company. You can change
their perspective, and your bottom line, by
Some things are just counterintuitive.
When I first learned to drive, my dad
taught me the importance of leaning
into the curve. Although this was
indeed scary advice for a new driver, it
actually proved to be sound business
guidance. I think you’ll agree that
trends today come and go faster
than you can Google, “What’s hot?”
training your managers to be storytellers.
Why? Storytellers win sales. Show your team
how to demonstrate to prospective clients not
only what, but how, your company does what
it does. After all, your employees are your best
3. Collaborative Space
Do you think traditional office space is dying?
Perhaps not, but it will certainly be different.
And if you want to increase the likelihood that
rising talent will be attracted to your company
and want to work for you, then listen up—it’s
all about collaboration.
While it’s true that not all of us can claim
Starbucks as our office space, our future workspace will definitely come with a twist. Tenants and employers want less of it. Millennials don’t want the old you’re-in-prison type of
cubicles. More informal spaces with common
spaces and low walls, or no walls, are the key.
Want to have part of your workforce work
remotely? No problem, just brainstorm a little.
From circular workstations to Skype-powered
chat rooms, tomorrow’s workspace has a
whole new look. Both virtual and visible, this
trend allows employees and clients the opportunity to communicate intentionally.
It can sometimes be difficult to decipher
what’s hot and what’s not, but guess what?
Here’s the trick: pay attention to current
trends—this may just be your best marketing
So do your homework, and lean into the