One the most challenging and vitally important aspects of property management
is recruiting highly-qualified talent for
your organization. Sometimes retaining
those best-fit employees can be more difficult than finding them. Graduates fresh
out of college or technical school have
grown up in a technology-rich learning
environment and are looking for careers
that make use of their tech skills. What
better way to find a pool of employees
with the necessary skill set to run a modern business than by using technology as
LEVERAGE TECHNOLOGY TO
SUPPORT TALENT RECRUITMENT
In the past, the interview process was an
opportunity for applicants to present rea-
sons a company should hire them. Today,
employers often find themselves trying
to convince desirable candidates to join
their teams. Technology can help you put
your best foot forward.
With a workforce unaccustomed to
doing anything manually, modernizing
your office may be essential to attract
top talent. Stepping into a well-equipped
property management environment is
far more appealing to today’s job seekers
than learning how to manually screen
tenants, update paper accounting records and reload the antiquated copier
and fax machine with paper.
By now almost everyone knows that
automation streamlines everything, from
communicating with clients and staff to
managing cash flow and issuing financial statements. If you aren’t already up
to date on current technology trends, invest some time finding out what is new or
upcoming. Don’t limit your research to
emerging trends in the real estate sector;
check out medical tech, time manage-
The Advantage of
Technology in Recruiting
By Nat Kunes
Nat Kunes is the vice president of product management for AppFolio. AppFolio is an IREM President Level Industry Partner. This article is
published in JPM ® as part of that partnership.
ment tools and other devices that make
life easier, more convenient or fun. The
more you learn, the more likely it is your
talent prospects will see you as a forward-thinking manager who values virtual document management with version
control and heightened security.
WHAT DO YOUNG ADULTS EXPECT
FROM CAREERS TODAY?
Nine out of ten millennials are looking
for work and non-work activities that offer lifelong learning opportunities. Many
are willing to invest personal time and
money in advanced training. According
to the World Economic Forum, learning
new skills provides an avenue to move
into a new or better job. While you’re
using online job platforms and social media to connect with fresh talent, consider
building learning opportunities into your
There are many ways to encourage
internal professional development and
satisfy the thirst for tech-driven job performance.
> Make learning part of the culture by
offering industry relevant webinars,
conferences and self-guided educational resources to your team.
> Host a monthly learning lunch that
allows your staff members to share
new tech trends and educational discoveries they find relevant or interesting.
>Encourage employees to access
on-demand training, attend vendor
workshops and download educational articles from your tech partners.
Technology goes a long way for today’s
job-seekers and current employees. Not
only does joining a property management organization with state-of-the-art
tools and software help them maximize
their work time; but it also boosts their
confidence in the company’s future as a
competitive, modern business.