The Only Constant is Change: How Technology is
Redefining the Property Management Workplace
We all know it—technology has drastically changed just about every industry
there is, and property management
is no exception. Technological advancements have not only changed
the processes followed and the speed
of operations and communications,
but the overarching dynamics of
the workplace. Here’s a look at how
new software—has changed our industry’s workplace for the better.
The Physical: A Workplace
Isn’t Always an Office
Back in the day when a potential
renter was searching for properties,
they actually walked into a building and discussed options with a
person. This is obviously now the
exception. New technology, like
property management software, has
made it possible for a company to
operate entirely from a remote location.
Prospective residents can contact property managers through
Web forms, and a self-serve showing can be orchestrated by leaving
keys in an electronically controlled
lockbox. Lease documents can be
filled out and rent payments can be
accepted online. Property management companies can save significant cash by not having to purchase
and maintain office space, pay for
a receptionist or dispatch a leasing
agent to be onsite at a property to
The Customer: It’s Easier to Give Renters What They Want
Technology has also provided efficient ways to deliver exactly what the modern renter is requesting. Software tools allow companies to give their residents the freedom to request maintenance work online whenever is easiest
for them, make payments from anywhere at any time, and relay communication to their landlords or property owners through something like an easily
accessible, Web-based portal.
Why does this matter? In our world the customers’ needs must come first.
This type of round-the-clock accessibility caters to renters’ needs for convenience without sacrificing customer service. It helps to increase expediency,
and provide a medium through which requests are promptly answered and
essential tasks can be handled without hassle. Win-win.
The Employee: More Efficient, More Loyal
Many organizations are gravitating toward new workplace standards of allowing employees to telecommute, because it makes for happier, more loyal
employees. The property management industry has traditionally been rigid,
due to what was a necessary structure around office hours and working within a physical building. The beauty of technology is that it has now freed the
entire field to shift to a more fluid workplace in which staff can largely define
their own hours and choice of work location.
The Tools: Technology Has Equipped Us With Greater
While all of the above is surely attractive to property management companies
and property managers themselves, when push comes to shove—everyone
cares about ROI. Many software platforms today include powerful marketing capabilities that property managers can useto publish listings directly to
the hundreds of most the popular websites—such as Zillow, Trulia, HotPads,
Rent.com, and Craigslist—without much effort. Leads from these sites can
be populated into the system as prospects, so they aren’t lost in the shuffle,
and greater occupancy and profitability can be reaped in turn. Imagine the
power that wields.
Technology and web-based software are not just nice perks; they can make
all the difference between your property management company taking a
nosedive or thriving. Take advantage of the ability to synchronize all of the
pieces of your business. Start researching, and get busy exploring all that new
technology is offering you.
NAT KUNES ( NAT.KUNES@APPFOLIO.COM) IS THE
DIRECTOR OF PRODUCT MANAGEMENT AT APPFOLIO AND
IS TASKED WITH ENSURING THE EFFECTIVE DEVELOPMENT,
COMMUNICATION AND EXECUTION OF THE APPFOLIO
PROPERTY MANAGER PRODUCT LINE.