spotlight / AMO Firm
Newport Beach, Calif.
John Combs, CPM
QTHE FOLLOWING IS AN EXCLUSIVE INTERVIEW WITH JOHN COMBS, CPM, OF RIVERROCK REAL ESTATE GROUP, INC., AMO.
Your work environment is described as “creative,
passionate, responsible and personal.” Can you elaborate on what sets apart your workplace culture from
other Firms, and why your formula is successful in
retaining employees and clients?
You put emphasis on hiring and nurturing leaders. Describe your “Rock U” education program. How
was it implemented, and what has your success been
like with it?
Rock U is an internal monthly educational program designed for our managers and project coordinators with
its primary focus on relevant real estate topics. Some
topics are taught by our Director of Property Management, who works on a daily basis with our managers and
focuses on the areas that help in their growth and skill
enhancements. Other topics are taught by various external providers who are skilled in their fields and provide
knowledge in operations and legal provisions. In addition, Rock U serves as a platform to review and train all
personnel on RiverRock’s standard practices and procedures. We also have an intranet that provides a library
of all the Rock U courses which our “Rock Stars” (our
team) can use as a reference. We are committed to providing the highest standard of education to our management team to ensure they remain current and can provide the best value to our clients.
Creative: RiverRock fosters employees’ creativity. We
encourage employees to communicate new ideas and
procedures through our confidential employee forum.
Our intranet fosters employee interaction through its
online forums. The “Rock Pile” delivers employee news
and articles of interest by Rock Stars. Feedback from al
levels is solicited when new procedures or projects are
being developed. We’re creative even in our physical
work environment—our offices are welcoming and do
not look too corporate. For new offices, employees select art from an approved black and white photography
collection; our employees also get to pick the art in their
offices that they see daily.
Passionate: RiverRock’s passion for its employees
translates to Rock Star passion for the company. Because
RiverRock thinks long term about employees’ well-being, employees feel cared for, secure in their jobs and
part of a family atmosphere. We also look for employees
with a love for what they do. Matching employees to jobs
where they can excel increases employees’ passion. We
are a “family first and business second” company. Rock-Stars are encouraged to have pictures of their family at