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adds, by the allure of the high paydays
and big-headline deals of brokerage or
the megaprojects of national developers.
But she and the others give IREM
kudos for promoting millennials in the
business. “I’ve been impressed with how
IREM has been handling this issue,” she
says, “but this is a multi-year struggle,
and we have to continue to raise the pro-
file of the industry.”
Hart-Fanelli notes that engaging
the next generation was a key topic at
IREM’s Global Summit in October, and
she agrees that IREM has risen to the
challenge of raising the industry’s profile.
But she thinks a different kind of commu-
nication might also be called for.
“IREM’s focus has always been on
giving value to our members,” she says,
“which means educating our members
and keeping them informed on topics,
and making it easy to access information
and network. We have to continue to do what we’ve always done, but with a
different use of technology. We need more app-based and online education.
I wouldn’t hesitate to sit in on a webinar, but somebody not of my generation
might ask why there isn’t a Ted Talk on that.”
Suenaga, who manages rental units for single individuals throughout To-
kyo, agrees that the profile of the industry needs to be raised continually. This
is true especially given the huge population shift taking place in Japan. “The
population of Japan is predicted to fall below 100 million by 2050,” he says.
“In addition, that population is concentrating in major cities, causing dispar-
ities with other regions.”
Suenaga explains that a drop in population will negatively impact occu-
pancy and, therefore, cause a drop in value. “Japanese property managers
will have to make an even stronger effort than before and work very hard
so that the value of the real estate they manage doesn’t fall,” he explains.
“There’s a big difference in the results of properties that are managed with
skill.” To that end, “I’d like IREM to promote successful case studies of rental
management in areas that have lost population and publicize the CPM desig-
nation and AMO accreditation.”
More than ever, as we enter 2019, the gospel of property management and
the value it brings needs to be spread. “That’s a message IREM has been
working very hard on getting out,” concludes San Pedro, “making the case
for property management as a career of choice and not chance.”
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