THE BIRTH OF A
—Dawn Ford, CPM
Following a series of conver- sations about the iPad at last April’s IREM Leadership and
Legislative Summit, JPM® thought
it appropriate to feature how CPM
Members are integrating the iPad
into their businesses.
The praise was extravagant.
IREM Members love their iPad.
From IREM Chapter meetings and
tenant tours to social networks and
photos, the iPad has proven itself to
be more than a one-trick pony—not
merely a receptacle for music, photos and movies—but a powerhouse
of production and efficiency.
The iPad is helping tenants visualize the potential of a space, making property tours more intimate
than ever and simplifying the leasing process by enabling tenants to
sign their leases with the touch of a
finger. It even has the capability to
enable property managers in New
York to take aerial measurements of
their parking lots in Texas.
owned, nor used a computer, it’s
a lot more than just a new device.
It’s their window into the digital
world. Where browsers and mice,
keyboards, cookies, logins or viruses have previously put up barriers, the iPad is empowering users
to embrace new content and work
more effectively, with a simple pane
Ask anyone who’s used an iPad—
it’s difficult to effectively put into
words the experience of using one.
—Stephanie Burg-Brown, CPM
With a commanding majority of the
market, the iPad has become the
ubiquitous tablet. Independent of
other devices, but subtly integrated
with their content, the iPad works
seamlessly with a Mac or PC, hand-in-hand with the iPhone.
For people who have neither
Dawn Ford, CPM, is one of the
Smart Girls with Smart Apartment
Solutions, a marketing company
supporting the multifamily hous-
ing industry and a proponent of the
iPad in property management.