NEW IREM PUBLICATION
ALL NEW Principles of Real Estate Management
By Julie Muir, CPM Reviewer of Principles of Real Estate Management, 16th edition
JULIE MUIR, CPM
(JULIEMUIR@
ELLIOTTASSOCIATES
INC.COM), IS
REAL ESTATE
BROKER AND
SENIOR PROPERTY
MANAGER
FOR ELLIOTT
ASSOCIATES IN
PORTLAND, ORE.
Principles of Real Estate
Management, in its 16th
edition, is not a re-write of
an outdated textbook, it
is completely re-mastered
and re-energized for the
modern, professional real
estate manager who is
navigating the current
economic climate.
Not enough? Principles delivers intensive
instruction on negotiation techniques, ethical
business practices, safety and security, liability
and all matters relating to employee and
contractor relations—all extremely necessary
to be effective supervisors and distinguish
ourselves from the rest.
A TIMELESS STAPLE FOR ANY REAL ESTATE
MANAGEMENT PROFESSIONAL
Principles was first written in 1947 by the late
James C. Downs, one of the early founding
members of IREM and the first to receive the
CPM designation. It was an honor to help
enhance and update his wisdom alongside
other IREM members who collaborated in this
masterful re-creation.
More than ever before, real estate managers
need timely and relevant information to
supplement their past or future education
and experience. Principles has left no stone
unturned in its quest to provide just the right
amount of expert instruction and best practices
to enlighten and strengthen our services to
clients, tenants, residents and employers.
Starting with historical overviews of the birth
and maturation of real estate management as
a profession, Principles explains how global
influences such as war, stock market crashes,
recessions, 9/11 and other factors that are
out of our control, affect how we manage real
estate. You’ll be enthralled with the economics,
the marketplace and the cycles of business that
shape occupancy and rental rates—information
that we must possess to fully understand, predict
and adapt to outside influences.
Are you new to real estate management? If
so, Principles explains the unique differences
between residential, office and shopping center
management. Highly detailed and specific
proficiency is relayed on each property type and
their sub-types, along with timely information
for those obtaining their ARM, ACoM or
CPM designations through IREM educational
offerings. From market analysis, to writing a
management plan, to cost/benefit and analysis
of alternatives, Principles will be your companion
and reference throughout your journey.
Are you a seasoned real estate management
professional? Gain a refreshment of knowledge
and a remembrance of how far we have come.
Plus, read entirely ne w topics such as the reasons
for investing, environmental impacts and green
buildings. And, we all know that social media
is here to stay, so Principles describes how
to use social media to its highest potential,
while avoiding its pitfalls. This book will have
something for everyone.
Principles of Real Estate Management enables
us to be state-of-the-art, competent and
proficient experts in real estate management.
This book won’t sit on your shelf; it will
become your cherished, go-to resource for
many years to come. IREM’s gift to you is the
16th edition of the Principles of Real Estate
Management. Unwrap and savor every morsel! n
