>> go online nOW and join the
discussion about changing ten-
ant demands in the ireMfirst.
org Community forum!
Saturday, October 23
“AdvAnCEd rETurn On EquiTy
Presented by Eric B. Storey, CPM,
CCIM, Zions Bank
Time: 10: 45 am – 12: 15 pm
Want to increase your analytical
skills on investment returns? In this
session Eric Storey, a respected, longtime IREM instructor, will showcase
and demonstrate financial tools that
will help you elevate your Return on
Equity (ROE) analysis.
“Af TErmArKETing: hOW TO KEEp
yOur CliEnTS COming BACK”
Presented by Jeffrey L Campbell,
Ph.D., Brigham Young University
Time: 1: 45 pm – 3: 15 pm
Keeping clients happy is the best defense against competition. The firm
that keeps clients happy is virtually
unbeatable. Seventy-five percent of
today’s marketing dollars are spent
finding new clients. Did you know
that it costs five to seven times more
to acquire a new client than to service an existing one? This session will
show you how to identify best practices for client retention, perform a
gap analysis of your current practices
compared to best practices and prepare an action plan for improvement.
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