EduCATiOnAl OffEringS
At IREM iCon, the knowledge you’ll gain from industry experts, professional speakers and
peers will be laser-focused on what you need to be successful in real estate management
today and tomorrow. Here’s a glimpse of the educational sessions offered at the conference:
Thursday, October 21
“CApi TAl mArKETS”
Presented by Michael W. Vesper, CB Richard Ellis, AMO®;
Jeffrey T. Morris, Jones Lang LaSalle; Jon L. Dooley, CPM®,
UrbanAmerica Advisors, Inc.; Jed Smith, National Association of Realtors®. Moderated by Dan Eshbaugh, Mercantile Capital Corporation.
Time: 10: 30 am – Noon
In an uncertain economy, real estate can be one of the saf-est havens for investment capital, provided the supply and
demand stay in relative balance. See how institutional investors view various markets around the country and what
product types meet investor criteria. This stellar panel
features leading professionals that are actively involved in
major transactions around the country.
“Big SAvingS ThrOugh EffECTivE
rETrOCOmmiSSiOning”
Presented by Stephany Cull, CBCP, BEP, CSDP, RetroCom
Energy Strategies, Inc.; and John Klein, JDM Associates.
Time: 1: 30 pm – 3:00 pm
Retrocommissioning, the systematic process of examining
your building’s systems and how they are maintained, can
result in substantial savings on energy expenses. As you
will discover from this discussion, those savings can even
pay for LEED certification, and, if the operational improvements are sustained through proper maintenance, result in
ongoing savings well beyond the quick payback period.
“TrOuBlEd ASSETS: finAnCiAl
CriSiS EvOlu TiOn”
Presented by Benjamin McGrew, CPM, CCIM, Manage west, Inc.; and Steven R. Price, CCIM, CRE, Price Properties, Inc. REalytics, LLC. Moderated by Richard Muhlebach, CPM, SCSM, CRE, RPA, Richard Muhlebach, LLC.
Time: 3: 30 pm – 5:00 pm
Troubled investment real estate has been a major concern
since 2008 and property managers are still determining solutions within their markets. Property managers are analyzing their portfolios to identify what they need to do to
survive and thrive in these turbulent times. In this enlightening session, you will discuss the state of the commercial
real estate market, the opportunities available and how to
prepare for changes in your prospective market.
“SOCiAl mEdiA: fEAr i T Or EmBrACE i T”
Presented by Robert Turnbull, Rent Wiki.com.
Time: 3: 30 pm – 5:00 pm
The social media phenomenon—not completely sure what
it is? Don’t know how to use it to your advantage? This session is designed to help you understand what social media
is and how it can be used constructively to positively impact your daily life. Learn how you can use social media to
market to clients, tenants and residents, and discover how
it can help manage your career.
Friday, October 22
“STrATEgiES fOr AddrESSing ChAnging
TEnAnT dEmAndS”
Moderated by Shannon E. Alter, CPM, Alter Consulting
Group; Robin Stinson, CPM; Jacqueline Harris, CPM, Rex-ford Industrial, LLC; Ramon J. Venero, CPM, Commercial
Real Estate - Investment & Management.
Time: 1:00 pm – 2:00 pm and 2: 30 pm – 3: 30 pm
A new dynamic is being seen among tenants in all property
types, resulting in increasing and changing demands and
non-traditional property uses that impact operations, marketing and leasing. Four separate sessions, distinguished
by property type—multifamily, office, retail, mixed use—
will promote discussion, idea generation and evaluation
for successfully meeting changing tenant demands and
developing an effective game plan.
