columns
5 PRESIDENT’S INSIGHTS Opportunity Knocks
10 HIGHER GROUND Watch Over You: The IREM Code
of Ethics Can Help You Make the Right Choices
12 MARkETING SOLUTIONS Lead By Example:
Passion and positive energy can help market a company
vision to employees
14 GREEN SCENE Home Sweet Apartment
Home: Improving sustainable operations at multifamily
communities
16 LEGAL EASE Avoid Red Ink with Green Leases:
Moving to a green gross lease can benefit landlords and
tenants
See page 46
departments
6 INDUSTRY NEwS & NOTES Foreclosure filings
total 1.65 million in first half of 2010; New report shows
stability in industrial properties; Hotels indicate signs of
turnaround; House passes flood insurance reform bill
18 IN SESSION Carried interest language removed
from “Tax Enders” bill; EPA amends lead-related rule; EPA
issues final rule on CO2 emissions
20 FAMOUS PROPERTIES Modernizing a
Postmodern Marvel: Sustainable initiatives at the
controversial Portland Building give Oregonians Something
they can agree with
22 REGIONAL OUTLOOk Getting the Magic Back:
Medical office buildings and tourism have helped stabilize
the Orlando real estate market
42 INSIDE IREM Six-page IREM iCon preview; IREM
approved for Military spouses program; IREM international
members discuss the impact of global sporting events
56 DUCTAPE Lighting Upgrades 101: Boost your
property’s energy efficiency and cost savings with audits
and incentives
58 GADGETS Plug & Play: New devices make on-the-go photography and data access easy
59 AD INDEx
60 CAN YOU TOP THIS? No Horsing Around!
[CLOCKWISE FROM BOTTOM LEFT] P22 ORLANDO REAL
ESTATE MARKETS START TO GET THE MAGIC BACK. P20 THE
PORTLAND BUILDING GOES GREEN. P46 SIX-PAGE IREM ICON
PREVIEW! P58 POGOPLUG OFFERS DATA SECURITY.
LOOK FOR THESE ICONS THROUGHOUT THIS ISSUE
OF JPM. EACH ONE POINTS YOU TO ADDITIONAL IREM
RESOURCES!
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