Strong Connections
Call Centers Dial Up Big aDvantages for MUltifaMily resiDents,
prospeCts anD property Managers by Joel R. NelsoN, yaRdi systems
Historically, residents and prospects often regard-
ed communication with multifamily property managers as
a black hole. They phoned in their requests or problems,
and if they were lucky enough to reach a person rather than
an answering machine, the person was only a relay point
with little or no subject matter knowledge. The message
would be forwarded to the leasing manager, who addressed
it when time allowed, assuming the note was not lost
among the stacks of paper competing for attention.
