LEAD BY ExAMPLE Passion and Positive energy can
help Market a company vision to employees
CPM®, IS A REAL
ESTATE CONSULTANT WITH ALTER
SANTA ANA, CALIF.
stOck Market crashes. BankruPt
cOuntries. vOlcanOes. there’s
always sOMethinG new tO catch
Our attentiOn. With layoffs and unem-
ployment at unprecedented highs, our work-
force is understandably wary.
Today’s business challenges are seemingly
endless. How can we market our properties and
our companies when there’s little money, and
often less time?
Here’s the secret: It’s all about your employees. In the words of Walt Disney, customer
satisfaction is directly related to positive interaction with employees. Period. We’re often so
consumed by just trying to keep our properties
filled and rents collected that sometimes we
miss the obvious: Happy employees directly
impact our bottom line. They are our own best
return on investment.
done. In my first job as a management trainee
for Westin Hotels, my boss made a point of
saying “thank you” to each team member, every
day. Acknowledgement by people at the top
really does make a difference, and people will
remember how you treat them when times are
Don’t be short sighted. Paint the picture for
your team and show them where you want them
to go. When all is said and done, there’s no better way to foster loyalty than investing in your
employees. They’ll pay it back to you in spades.
You’ll build your brand and market your company at the same time.
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All too often leadership resembles a covert
operation. We don’t tell employees where the
company is going, and we expect them to not
be concerned. Employees are smart. As a col-
league says, they can sense if the ship is on the
rocks. From their employers, employees want
integrity, credibility, a sense of the future and
someone to follow. Jack Welch ( www.welchway.
com) suggests the best way for leaders to gain
buy-in and beat skepticism is to “invent the
And it’s easy to start. Begin with the small
things, like offering recognition for a job well
POwer in PurPOse
Think about it: Who do you want to work for?
I used to work for someone who informed
me in no uncertain terms that it’s impossible to
motivate people. Singularly uninspiring, right?
By contrast, I was also fortunate enough to work
for someone else who was quietly able to galvanize his team.
He was passionate about the company, his
work and his employees. He took pains to
explain what was necessary for the company to
succeed, and what our part was in that vision.
The result? Collectively, we were able to translate the company’s vision into a concrete purpose we could achieve.
Being passionate about what you do is
contagious. Go ahead, ignite the fire. n