CONTENTS

12 GREEN SCENE Light Switch: Low-cost lighting solutions and technology can reduce energy use and expenses

14 MARKETING SOLUTIONS Get On the Short List: Attracting business from owners requires knowledge and networking

16 HIGHER GROUND Do the Right Thing: Instilling ethical standards in your company inspires employee pride and productivity

18 GOOD TO GREAT The Art of Talking: To be understood, make conversation a two-way street

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departments

8 INDUSTRY NEWS & NOTES

New building energy label to launch; Foreclosures continue to rise; “Feebate” program proposed in Portland, Oregon; New sustainability standard approved

20 IN SESSION

U.S. economic stimulus package offers investment provisions; Treasury department announces financial stability plan; Digital television transition is delayed

22 FAMOUS PROPERTIES

Green Wired: King of Prussia building in Pennsylvania combines top industry trends to create perfect synergy

24 REGIONAL OUTLOOK Recessionary Reaction: Sustainability, technology and healthcare offer industry opportunities in California

52 INSIDE IREM AMO spotlight on Holladay Properties; AMO companies recognized for environmental leadership; Know your IREM Code of Professional Ethics, JPM articles translated for international members

60 IREM FOUNDATION NEWS IREM and IREM Foundation Train Veterans: Special Grant Provides Professional Growth Opportunity

62 NEW PRODUCTS Product information about air shields, solar powered WiFi devices, tape for painting and door hinges

63 AD INDEx

64 CAN YOU TOP THIS? Last-Minute Mission

[CLOCKWISE FROM BOTTOM LEFT] P10 NEW ENERGY STANDARDS ADOPTED. P53 OPUS NORTHWEST RECEIVES LEED AWARD. P22 PENNSLYVANIA BUILDING IS WIRED FOR SUSTAINABILITY. P62 SOLAR POWERED WIFI IN NEW PRODUCTS.